While "Big Tech" companies tend to seal themselves off from competitors in often unfair ways, e.g. by technically binding users to their own products and services, Wordpress (a system that's running behind many websites worldwide) plans to take a more future-oriented, performance-friendly path.

As the Wordpress inventor Matthew "Matt" Mullenweg recently announced during Wordpress's annual keynote, this time held in Madrid, one of the major innovations planned for 2024 will be new "open standards" fostering interoperability. In the near future, "data liberation" (as Matt Mullenweg called it in his presentation) should make it much easier for Wordpress users to change from Wordpress to another system, or the other way around.

Exporting and importing data (including images), for instance, should be much more straightforward, without having to use complicated or even commercial external programs.

But also "Big Tech" companies seem to become more aware that (by popular and legal demand) the path is leading towards opening up. Facebook founder and Meta CEO Mark Zuckerberg, for instance, recently announced that he wants to open up its new social app "Threads" towards other similar, also open source services like "Mastodon". Facebook also opened up its AI model on an open source basis this year.